Leave behind the constraints of traditional 9 to 5 business hours and harness the potential of advertising on the planet's largest search engine around the clock. Allow us to assist you in reaching potential customers actively seeking your products, no matter the hour, through Google. Seamlessly connect your store to Google using a shopping feed, and let the power of machine learning take care of the rest.
Shopping adverts are a seamless way for ecommerce retailers to integrate their product feed into Google’s platforms, ensuring that your products appear in front of your customers, at the perfect time. Today’s shoppers are highly active online, searching for products to purchase from a global online retail environment, or prior to an instore visit, or perhaps both.
Shopping ads show users a photo of your product, plus a title, price, shop name, and more. These ads give users a strong sense of the product that you're selling before they click the ad, which gives you more qualified leads. The most common place you will find these adverts is at the top of the Google search results page, however they can also show up on other Google properties such as YouTube, Gmail, the display network and more.
As Google shopping uses the product data directly from your website, we will begin by setting up a product feed that syncs with the Google Merchant Center. Our team has extensive experience across Woocommerce, Shopify and other platforms to help facilitate this. We will work with your web team to ensure the content is primed for the public and easily curated. This smooth integration will allow you to control product price changes, quantities, availabilities, and more, as the adverts pull directly from live product data. This is important in allowing for a seamless, up-to-date shopping experience for your customers.
And it doesn’t stop there. We can integrate offline conversions into the mix, so if you are an ecommerce as well as a brick & mortar store, our team can develop a campaign that helps you identify the value of your Google spend beyond purely online sales.
We have partnered with some amazing brands, both Perth based and globally, to help them achieve their unique objectives. We work across their entire digital strategy to ensure that every step of the digital journey is clearly identified and optimised. See our case studies for examples of the results we have achieved in partnership with these clients.
Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.
Search Engine Optimisation is a multi-step process with the aim of increasing the quality and quantity of organic, or unpaid traffic to a website. This is achieved by increasing the websites or web pages visibility on a search engine results page.
SEO is the abbreviation for Search Engine Optimisation.
SEO used to be optional, but with business shifting more and more to the digital landscape it has become a key component to outperforming competitors.
Search engines are becoming more intelligent and are focusing not only on SEO optimisation but how people are interacting with and using your site (User Experience). Having an optimised website that is also human-focused matters and should be part of any web sites strategy.
On-Page SEO focuses on optimising individual pages with the goal of increasing relevant traffic and higher rankings in search results. This can include, but not limited to, work such as creating and updating content and HTML Source code updates.
Off-Page SEO involves activities completed away from your website that help to increase page ranking in search results. This can include link building, social networking and brand mentions.
Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your site. Effective Technical SEO’s main goal is to help improve organic rankings and drive traffic to a website.
SEO can be a long and daunting process full of keyword research, technical optimisation and audits. Take the pain out of appearing at the top of search results and contact us today to see how we can help.
At Bang, we believe no customer journey is exactly the same, and neither are our clients. We work with your team to identify where we can help with sustainable, long term business growth. Once we can establish this information we can advise on the cost of SEO for your business.
We’re confident in the work we do and believe you will love working with us and this is why we offer No Lock-In contracts.
