Case Studies
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Social media

Mermade Hair

Mermade Hair was born when founder Tara Simich identified a gap in the market for a hair tool that creates big, beautiful barrel waves with minimal effort. Our goal was to take Mermade Hair to market, build awareness and increase online sales of the product.

Results at a glance.

$
6
%
%
%
x
m
k
st
Ecommerce conversion rate in paid campaigns
$
3
%
%
%
x
m
k
st
Per cost of sale in Google Ads
$
3.2
%
%
%
x
m
k
st
Social media impressions generated
$
%
%
%
x
m
k
st