Effective digital strategies
It all starts with an idea. The strategy that sits behind your digital marketing is important.
Strategy. It’s pretty important.
It’s what guides you through the process, and keeps you on track. Without a digital marketing strategy you can easily veer off the path.
Before we get started on any digital activity, we work with you to determine your strategic direction to ensure consistent communications for your brand.
From the initial meeting, right through to campaign completion, our team work with you to determine the right approach to connect with your audience.
We make sure that this digital marketing strategy is consistent across your marketing activities, and we’ll provide ongoing advice on how to improve results
We work with your business in the following ways:
Digital Strategy and Research
Development of a full digital marketing strategy and research into what will work for you, and what won’t.
Digital Strategy Planning
Once we know how to move forward, we will work with you to develop an action plan for 3 to 12 months.
We love to educate our clients. Our digital workshop sessions can be used to gain buy in from the company, or we could work with a select few on LinkedIn training from a sales perspective. We share our expertise with you, so that you can get the most out of your digital strategy.
Whatever the size of your business –
you still need strategic direction.
How we work
Getting to know you
Firstly, we'll jump on the phone and ask some top-level questions to find out more about your business and what you want to achieve with digital.
Under the hood
Just like a mechanic would, we look deeper into current positioning and performance.
This includes reviewing Google Analytics, current campaigns, UX, target markets and competitors to develop a Digital State of Play.
Our digital strategists sit down with you to discuss the proposed strategy, including fully transparent budgets and timelines, to make sure everyone's on the same page.
Once a strategy is agreed upon, we work internally with our technical team to build out the nitty-gritty details so the campaign can launch and you start receiving leads.
Together with the technical team, we optimise campaigns to improve results along the way.
You receive regular reports that keep you up to date with how things are tracking and what we're doing to achieve your goals.