Article:

A word from Orla, an Account Manager at Bang Digital

“As an Account Manager I have to be across all the latest forms of connecting with customers to create the most effective marketing strategies for our clients and am constantly assessing results to continually improve campaigns”. The role of a digital Account Manager is to build relationships with current and future clients by providing them with educated answers on how best to achieve their goals.

So how do we keep up the latest industry changes?

We keep up to date with the very latest technological advances so you don’t have to by being proficient in all things digital marketing. This includes staying updated with changes across Google AdWords, Social Media marketing, Google Analytics and much more.

“Many Bang Online staff members, including myself are certified Google AdWords professionals and are always sitting the latest Google exams to make sure we are ahead of the latest marketing opportunities for our clients. Our vast experience across a range of marketing activities puts us in the best position to recommend a strategy with components that will work best for your business and its goals.”

What is important when creating your digital marketing strategy?

The first step is to identify what the clients goals are. Is it to create brand awareness? Generate new leads? Or generate direct sales through an e-commerce site? We work closely with the client to ensure we achieve their long and short term goals.

For example, if a client wants to establish brand awareness, we might suggest a combination of YouTube advertising and CPM display advertising. If their goal is to generate online sales we may suggest a combination of Adwords, SEO and dynamic remarketing or Google shopping advertising.

One of the major benefits of using digital marketing over traditional marketing is that it is a lot easier to measure your return on investment. Also a small marketing budget on the right platform can yield a large return.

An exciting development in e-commerce marketing is the ability to run dynamic remarketing campaigns based on what a consumer had in their shopping basket but did not purchase. You can even offer a discount code in the remarketing advert to encourage the purchase; the conversion rates for these campaigns are particularly high.

What’s your favorite part of your role?

“I love having the mix of office work and client interaction, but most of all seeing both short term campaigns and long term strategies achieve the desired results. Because the digital world is constantly evolving you are constantly reading up on new marketing solutions which makes every day interesting, and means no two days are the same”

From the initial meeting with the client, through to implementation and ongoing activity, we will make sure your marketing activities are on track to meet your strategic goals. Whatever the size of your business – you still need strategic direction.

We offer the following services to help our clients reach their goals:
• Digital strategy research: Research into what will work for your business and what won’t.
• Digital strategy planning: Once we know how to move forward, we will work with you to develop an action plan for 3 to 12 months.
• Digital workshops: We love to educate our clients. We can conduct workshops on a variety of topics. We share our expertise with you, so that you can get the most out of your digital strategy.

Contact Bang Digital today for further assistance and questions.