Social media marketing

Social media is everywhere. You can't afford not to be engaged.

Successful social media marketing is not built on impressions. It is built on relationships.

Love it or hate, social media is pretty massive. So massive that 88% of all Australians have a social media account. And of this 88% of people, they are spending up to 2 hours a day on social media.

The great thing about social media marketing is we know who these people are. We know how old they are, what they're interested in and where they are located. Never before in the history of marketing have we had access to tools that allow us to create such targeted audiences.

All social media platforms offer organic posts as well as paid advertising so that you can achieve your digital marketing goals, whatever your budget.

 

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Facebook

Did you know the average Australian spends nearly 10 hours a week on Facebook? That's a lot of time to make your business cut through the News Feed and stand out from the crowd.

With Facebook marketing, you can not only reach more people than ever before but you can now reach the right people. Whether your business is looking to build brand awareness, generate leads or create a sense of community, Facebook is the marketing tool you need to be using.

Instagram

Think your business doesn't need Instagram? Think again! At this point, it's safe to stay that your audience is using Instagram, and so are your competitors.

With 9 million Aussies spending 7+ hours a week on Instagram, now's the time to build your community and improve your engagement through this popular and ever-evolving social media platform.

With 1 in 3 Instagram stories prompting your customer to respond and talk to you, buyer's are looking for inspiration through Instagram or researching products before they finally make the purchase decision.

 

 

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LinkedIn

Want to reach out to other businesses, professionals and employees? LinkedIn is the social media platform for you!

Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business. LinkedIn users are an educated audience who are way more likely to be experts in your field.

Ensure your company is representing its best self to potential employees, clients and partners (not to mention your competitors).

Brand reputation management

Don’t wait until your online brand reputation is a mess before deciding to clean it up. Be proactive and take care of your digital footprint, starting by equipping yourself with the right tools. Our digital reputation management includes:

  • Developing risk management plans for major incidents
  • Monitoring social media conversations
  • Monitoring key brand terms and director names online
  • Sharing positive social media conversations, and responding to negative ones
  • Managing negative reviews that appear for your brand

 

 

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How we work

Strategy

We work with the client to understand the business objectives and campaign KPIs to ensure their social media strategy aligns to these.

Targeting

We use innovative targeting methods include audience expansion, custom audiences and lookalike audiences to best target your current customers, reach new customers and identify target markets that you are not yet considering.

Messaging

We develop messaging and content that converts, while still being true to your brand and key messaging across other platforms, both online and offline.

Creative

We work with the client and external agencies where necessary to develop eye-catching, thumb-stopping creative that stands out in the News Feed.

Implementation

Let us take the stress out of launching your social media campaigns. Whether it's a new or existing account we know exactly how to structure campaigns that lead to a successful launch.

Optimisation & Reporting

Staying on top of optimisation best practices is the key to continued success. We consistently analyse and implement industry best methods to improve your results.