So why Google has decided to encrypt all search data expect for clicks on adverts? The main reason according to Google is to provide extra protection for users as some search terms might be too private to reveal. But why such a sudden change? Following the NSA spying scandal, we can suspect that this is a disguised way to calm the recent criticisms.As they did with the Enhanced Campaigns update a couple of months ago that pushed current advertisers to advertise on mobile, this could be another fishy way to get people to sign in for Google Adwords considering that the search activity will “only” be available for click ads.What are the alternative tools to track an SEO campaign’s effectiveness?
That being said, we shouldn’t be too worried about how this will affect SEO, as it will still be possible to tell how much traffic your website is getting from organic search.