Why you should hire a social media marketing agency for your business in 2018
One of the biggest demands of businesses in today’s online world is having a strong social media presence. With billions of users collectively across social platforms, your potential customers are spending a large chunk of their day checking social media. Therefore, it’s the brands who are using it wisely that will see the greatest success in 2018.
While undertaking a social media marketing campaign by yourself is achievable, the benefits of hiring a dedicated agency are endless. To be successful on social media you must have a clear strategy and the time to dedicate to it, which is where an agency and its team comes in. So if you’re looking to take your social media marketing to the next level this year, here’s some of the main reasons to consider hiring a social media agency.
Expertise and experience
Managing a business social media page is very different to managing a personal page. You must ask yourself what your overall company goals are and how social media fits into achieving these goals. How are you going to measure ROI? How are you going to schedule content to be delivered across multiple platforms? How are you going to do keyword targeting so your social media lines up with your SEO strategies? How are you going to drive traffic to your site from social? Social media marketing requires expertise and experience to work effectively.
By hiring a social media agency, you’ll be able to take your brand to the next level. Not only will you have an entire team dedicated to social media at your disposal as opposed to one individual juggling several different roles in the one job, you’ll gain expert advice from industry professionals. Social media agencies specialise in a specific niche so you can be sure your campaigns are always going to be well looked after. They know where to start, which platforms to use, what type of content is needed and much more to get your brand in front of its desired audience.
They’re also able to stay up-to-date with the latest trends, tools and technologies which allows them to gain a new perspective and valuable insights into the marketplace that you may have missed. Using these techniques, they’re going to know what’s working for your business and what’s not which will give your social media marketing efforts a much stronger chance at success the first time. Ultimately, at the end of the day an agency can give you what you want when you want it. That way, you’re more likely to see long-term results driven by expertise and experience of what goes into a successful social media marketing campaign.
At Bang Digital, we use a suite of social media marketing tools to help your business track and monitor its social campaigns for long-term success. We have access to a range of advanced tools such as scheduling tools, analytical tools, image libraries, contest software, customer relationship management programs and reporting platforms, which allow us to effectively manage your social media presence. We’re then able to provide comprehensive feedback on your social campaign’s performance by measuring its effectiveness and adjusting the strategy where needed for ongoing success.
Saves you time and stress
Consumers expect brands to be constantly updating, sharing and engaging with them on social media. In fact, 90% of respondents in a recent Sprout Social survey said they’ve used social media to communicate directly with a brand. The survey also found that their expectations are a response to them within 4 hours. So what happens if you’re not there to respond promptly and efficiently? You risk losing consumer loyalty and therefore business and profit.
Social media marketing is something that needs to be handled in real time and hiring a dedicated social media agency to take care of all your social media marketing efforts will allow your business to get the results it desires online. A social media agency has the allocated time to make sure your brand is succeeding on social media so that you can focus your efforts on running your business. There’s a lot that goes into effectively managing a social media presence and some of the typical daily tasks for an in-house social media manager may include:
- Creating content to be shared (blog posts, videos, graphics and other media)
- Checking industry related news
- Replying to incoming social media posts
- Researching new influencers to connect with
- Publishing new social media posts
- Scheduling social media posts for the week/month/important dates
- Reviewing social media analytics
- Engaging with followers
- Following up with emails, phone calls and social media conversations
Social media managers also have to come up with actual marketing strategies and consistently create new campaigns. However, social media agencies can come in to take over most – if not all – of these different responsibilities for you, which frees up your time and helps you to generate results. Because in the social world, you must stay relevant with regular posting and consistent messaging across platforms.
By hiring a dedicated social media agency like Bang Digital you’ll have people who are passionate about the industry putting together comprehensive social strategies to create multi-dimensional content that will showcase your brand and sell your service.
Stay relevant to the industry
A social media agency is tasked to research your market and identify competition. Plus, they follow the latest developments in digital marketing to ensure quantifiable results. Researching and identifying your target audience to learn and understand their behaviour, preferences and interests will ensure the adopted marketing strategies yield the maximum results possible.
They’ll also be able to provide an outside perspective for ways to engage with your audience that often gets lost with in-house teams who are so close to the business that they struggle to come up with new outside-the-box ideas or feel they know their audience so they that they don’t have to truly analyse the evolution of their audience.
As social media continues to grow in popularity, Australians are now spending up to 2 hours a day on these platforms. So how can we use social media marketing to make the most of such a captive audience? At Bang Digital, we can target your ideal audience with pinpoint accuracy. We know who these people are – how old they are, where they are situated, what brands they like and even if they are married or single. Never before in the history of marketing have we had such targeted access to the public.
Using the tools and techniques at our disposal, we can ensure the right social strategies are used to help you achieve your marketing goals. Because a good agency is one that gives you great ideas on what will get you the best results. We can provide a new perspective by assessing your marketing efforts and creating new ideas based on the viewpoint of these consumers. Not only will this help streamline your campaigns but help you stay relevant in your industry.
Are you thinking about hiring a social media agency? Bang Digital has a team of passionate and experienced social media marketing professionals ready to help you succeed in social. Contact us today.