Property & real estate in digitalPurchasing property is one of the most exciting yet daunting times in any person’s life, so it’s essential for property and real estate businesses to build credibility and trust straight away. And in this increasingly digital age, the need for an engaging and effective online marketing strategy is critical to stay one step ahead of the competition. With more customers beginning their search for a home online, your digital assets are the first impression of your company - so you want to make sure it’s a good one. And this all starts with your website.Benchmarks for property & real estateBut it’s hard to measure the success of your website when you don’t know how you fare against other businesses in your industry. Here’s some benchmarks for website landing pages so you can make meaningful comparisons between your results and those of your competitors:Lead generation conversion rates According to the Unbounce Conversion Benchmark Report, 41.6% of marketers in the real estate industry have at least one page that converts less than 1.3% and saw an average of 706 missed conversions in the last quarter. So with a median conversion rate of 2.9%, if your page has a conversion rate above 8.7%, you’re already beating 90% of your competitors’ pages.
And the best way to make sure you’re landing pages are converting? By employing strong digital marketing strategies to work with your website.Strategies for property & real estateHaving a digital marketing strategy is an important part of any business’ growth plan. Digital marketing isn’t just about attracting new customers - it can also streamline your communication channels so you can remain competitive and relevant to a growing online audience. Here’s some of the digital marketing strategies that property and real estate businesses can use alongside their website to engage your audience.
To learn more about optimising your digital assets for online success, have a chat to Bang Digital today.