Advantage Air's mission is to create reliable smart home systems that simplify day to day life across Australia and South Africa.
Advantage Air's mission is to create reliable smart home systems that simplify day to day life across Australia and South Africa.
MyPlaceIQ by Advantage Air is an intelligent air-conditioning solution, designed to optimise home comfort and energy efficiency by learning how people use their spaces. Through an intuitive mobile app, homeowners can easily control and monitor their air-conditioning, gain insights into usage, and reduce running costs and energy consumption. Bang Digital has partnered with Advantage Air for over 16 years.
Advantage Air was re-imagining the MyPlace product, which required a shift in both target audience and how the product was positioned digitally. There was a need to clearly separate Advantage Air and MyPlace into two distinct digital experiences, each with its own audience, messaging, customer journey and performance strategy.
A key challenge was translating a technically advanced air-conditioning system into a clear, approachable solution that appealed to everyday homeowners — not just tech-savvy users.
Bang Digital worked closely with Advantage Air through a detailed discovery and strategy phase. A core insight shaped the approach: MyPlace customers are less interested in technical specifications and more focused on solving everyday comfort problems.
We shifted the messaging away from features and towards practical, real-life benefits such as comfort, control, efficiency and ease of use. The strategy focused on creating a simple, intuitive digital experience that made a complex product feel accessible, while leveraging Advantage Air’s 30+ years of experience to build trust and credibility.
Our services:
Highly professional digital marketing company, yet they do business in an informal and relaxed way, and in partnership with the customer. I am very pleased with the results we achieve with team Bang, as are the people I have referred to Bang.
Advantage Air's mission is to create reliable smart home systems that simplify day to day life across Australia and South Africa.
MyPlaceIQ by Advantage Air is an intelligent air-conditioning solution, designed to optimise home comfort and energy efficiency by learning how people use their spaces. Through an intuitive mobile app, homeowners can easily control and monitor their air-conditioning, gain insights into usage, and reduce running costs and energy consumption. Bang Digital has partnered with Advantage Air for over 16 years.
Advantage Air was re-imagining the MyPlace product, which required a shift in both target audience and how the product was positioned digitally. There was a need to clearly separate Advantage Air and MyPlace into two distinct digital experiences, each with its own audience, messaging, customer journey and performance strategy.
A key challenge was translating a technically advanced air-conditioning system into a clear, approachable solution that appealed to everyday homeowners — not just tech-savvy users.
Bang Digital worked closely with Advantage Air through a detailed discovery and strategy phase. A core insight shaped the approach: MyPlace customers are less interested in technical specifications and more focused on solving everyday comfort problems.
We shifted the messaging away from features and towards practical, real-life benefits such as comfort, control, efficiency and ease of use. The strategy focused on creating a simple, intuitive digital experience that made a complex product feel accessible, while leveraging Advantage Air’s 30+ years of experience to build trust and credibility.
Our services:
