The agency won this same category last year, and was also a finalist in the Video Excellence Category. Bang Digital were the only WA based agency to be a finalist in this year’s awards. It is the third year in a row that they have been finalists amongst other successful digital agencies from across Australia and New Zealand.
To be part of the Premier Partner Awards, entrants have to first become a Google Partner and earn the coveted Premier Partner status. This is Google’s elite programme for agencies, designed to give them the tools and support they need to help their clients succeed with Google Ads. Only 3% of agencies qualify for the Premier status.
The other awards Categories include Search Excellence, App Excellence, Shopping Excellence, and Growing Business Online.
Bang Digital’s Managing Director Renae Lunjevich and Head of Digital Jack Kennedy (pictured) joined the Google team, and other esteemed Google Premier Partner agencies at Randwick Racecourse in Sydney on February 7 to receive the award.
“We are incredibly proud to be the only WA-based agency shortlisted this year and to stand with a number of other extremely successful Australia wide agencies across the five award categories,” said Lunjevich. “To win the Display Excellence award two years in a row is rare feat and yet another accolade for our hard-working team. Our spread of talent has also been recognised as we are now receiving attention in other digital channels such as video.”
As the winner of the Display Excellence Award, Bang Digital demonstrated use of audience-based products, smart bidding and smart creatives across the Google Display Network (GDN). The Google Display Network (GDN) allows companies to connect with customers through a variety of digital ad formats across more than two million websites.
For this award submission, Bang Digital provided a case study of Display Remarketing, where smart bidding technology was utilised along with creative, messaging and targeting to align with the user experience. Personalisation of the marketing messaging yielded strong results, with a 32% reduction in the cost per acquisition (CPA).