Google Analytics 4 (GA4) is a powerful tool for tracking how people use your website or app. But as your business grows and generates more data, you might find that the reporting and analysis capabilities of GA4 are not enough. That's where BigQuery comes in.
BigQuery is a cloud-based data warehousing solution that can help you store and analyse HUGE amounts of data in real-time.
After creating the BigQuery server and integrating it with your GA4, all your raw data will be automatically exported from GA4 to BigQuery and stored in a database that you own and have full control over.
You can then use BigQuery to perform customized queries on your raw database tables (bypassing the usual limits and limitations of GA4).
You should consider setting up BigQuery with GA4 if you think you might need to do any of the following in the future:
If you set up GA4 with BigQuery now, it will collect and store all of your GA4 data moving forward.
There is no way to get 'historical' information from GA4 in to BigQuery - so if you feel that it may be useful in the future, it is best to set it up sooner rather than later.
Yes, to start pushing your GA4 data to BigQuery, sign up to Google Cloud, set up your BigQuery instance and connect it to your GA4 data stream.
BigQuery charges based on usage, so costs will vary depending on:
Good news is that there is a "free" usage tier, and you can calculate your estimated BigQuery usage using this tool
If you need help setting up your BigQuery instance and connecting to GA4 Bang Digital is here to help!
Contact us today and we will connect your GA4 account to BigQuery, and manage your BigQuery instance for $330 per month.