Brad Farleigh is Chief Technology Officer at Bang Digital, a Perth-based independent digital agency. His background spans web development, data and analytics, tracking and measurement, and operational efficiency - giving him a practical, end-to-end view of how technology actually gets used inside agencies and client businesses. At Bang, he leads internal systems and technology strategy, with a focus on applying AI and automation to make delivery more effective. He serves on the Tech & Tools Council of IMAA (Independent Media Agencies of Australia) - the peak body representing independent media agencies across the country - bringing a builder's perspective to how technology is adopted and used across the sector. imaa.org.au
I love what I do as a CTO because I get to lead innovative projects, mentor and guide my team, and drive technological advancements that make a real impact.
Navigating the GA4 transition with over 50 clients was a proud moment for me as a CTO. It was a challenging ride, with plenty of unknowns, but we conquered it together. We provided top-notch training, expert guidance, and safeguarded their UA data throughout the journey. Triumph over uncertainty!
Espresso Martini - because I’m already 80% coffee
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Recover up to 11% of lost GA4 and Google Ads tracking data with Google Tag Gateway. Free 10-minute setup for Cloudflare users.
From March 2024 - Google Consent Mode v2 will be mandatory for all websites who use Google Analytics 4, Google Ads or Floodlight (DoubleClick) tracking pixels on their website
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In this guide, we'll walk you through the process of regaining access to your Google Analytics account if you are unsure of the email account which has administrator access.
Confused about why you should use BigQuery with GA4? Read on and get in contact with us if you need help setting GA4 up.
GA4 might be one of the most important platforms for you to get decision-making data in your business. Find out how it can help you here!
