Professional services in digitalDid you know that 80% of professional service buyers visit a company’s website first to evaluate them as a potential provider? This means that they’re seeing your website before meeting you or any of your staff, so you want to make sure your representing the best version of your business online. To start, you want to make a good first impression by showing them that you’re a trustworthy and professional company worth working with. By building a functional and informative website that makes customers feel welcomed when they enter and inspired when they leave, you’ll be able to achieve this. Benchmarks for professional servicesBut it’s hard to measure the success of your website when you don’t know how you fare against other businesses in your industry. Here’s some benchmarks for website landing pages so you can make meaningful comparisons between your results and those of your competitors:Lead generation conversion rates According to the Unbounce Conversion Benchmark Report, 36.6% of marketers in the business services industry have at least one page that converts less than 1.4% and saw an average of 618 missed conversions in the last quarter. So with a median conversion rate of 3.5%, if your page has a conversion rate above 13%, you’re already beating 90% of your competitors’ pages.
And the best way to make sure you’re landing pages are converting? By employing strong digital marketing strategies to work with your website. Strategies for professional servicesHaving a digital marketing strategy is an important part of any business’ growth plan. Digital marketing isn’t just about attracting new customers - it can also streamline your communication channels so you can remain competitive and relevant to a growing online audience. Here’s some of the digital marketing strategies that health and beauty businesses can use alongside their website to engage your audience:
To learn more about optimising your digital assets for online success, have a chat to Bang Digital today.