Established in 2009, AUSPAN has grown to become Western Australia's largest farm shed builder, demonstrating significant expertise and market dominance in the agricultural sector.
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While AUSPAN's capabilities extend across agricultural, commercial, industrial, mining, and equestrian building solutions, their focus has been on strengthening their position in the agricultural sector whilst building brand awareness in the commercial, industrial, and mining markets. As a provider of premium steel-framed building solutions, AUSPAN operates in an industry heavily reliant on personal relationships and face-to-face sales, where brand recognition and mental availability are critical to long-term success.
AUSPAN needed to strengthen their digital presence and lead generation capability whilst repositioning their brand beyond traditional shed building. The key challenge was implementing a comprehensive digital strategy that could generate qualified leads for their agricultural sector whilst building brand awareness in mining and industrial markets. In an industry where sales cycles are long and decisions are relationship-driven, AUSPAN needed to ensure they remained top-of-mind with potential clients who weren't yet actively in the market. Additionally, their existing website structure wasn't optimised for search performance, with multiple services consolidated onto single landing pages that limited their ability to rank for specific service keywords.
Bang Digital developed a comprehensive digital strategy focused on the 95/5 rule, recognising that only 5% of the market is actively buying at any given time, whilst 95% are not yet in market but will be future customers. Our approach centred on improving AUSPAN's "mental availability" amongst potential clients, ensuring AUSPAN is the first name that comes to mind when building needs arise. We combined lead generation tactics for their core agricultural sector with brand-building campaigns targeting industrial and mining audiences, creating a sustainable long-term growth strategy.
Our partnership with AUSPAN encompasses multiple digital services working together to strengthen their market position. We developed a full-funnel digital campaign strategy incorporating Google Ads and Microsoft Ads for lead generation, with campaigns optimised for agricultural sector enquiries. To support their SEO performance, we transitioned from blog-based content to creating dedicated service landing pages, allowing each offering to rank for specific keywords such as farm sheds, machinery sheds, and hay sheds.
In 2024, we undertook a comprehensive website rebuild to provide a modern, high-performing platform that better showcases AUSPAN's capabilities and supports their digital marketing efforts. The new website provides an enhanced foundation for SEO performance, improved user experience, and more effective lead capture. Alongside the website project, we completed a customer journey mapping project to optimise their CRM processes and better understand their customers' decision-making pathways.
Since partnering with Bang Digital in 2023, AUSPAN has established a robust digital presence with comprehensive strategies across multiple channels:
Since partnering with Bang Digital in 2023, AUSPAN has seen our marketing efforts move to another level. Renae and her team took the time early in our relationship to gain a solid understanding not just of our business, but also of the various markets in which we operate. They’ve also been able to scale up their activities when we need some extra assistance and pull back when the situation allows.
I would highly recommend the Bang Digital team to anyone looking for a top-class marketing partner that acts more like an extension of your organisation, rather than a third party.
While AUSPAN's capabilities extend across agricultural, commercial, industrial, mining, and equestrian building solutions, their focus has been on strengthening their position in the agricultural sector whilst building brand awareness in the commercial, industrial, and mining markets. As a provider of premium steel-framed building solutions, AUSPAN operates in an industry heavily reliant on personal relationships and face-to-face sales, where brand recognition and mental availability are critical to long-term success.
AUSPAN needed to strengthen their digital presence and lead generation capability whilst repositioning their brand beyond traditional shed building. The key challenge was implementing a comprehensive digital strategy that could generate qualified leads for their agricultural sector whilst building brand awareness in mining and industrial markets. In an industry where sales cycles are long and decisions are relationship-driven, AUSPAN needed to ensure they remained top-of-mind with potential clients who weren't yet actively in the market. Additionally, their existing website structure wasn't optimised for search performance, with multiple services consolidated onto single landing pages that limited their ability to rank for specific service keywords.
Bang Digital developed a comprehensive digital strategy focused on the 95/5 rule, recognising that only 5% of the market is actively buying at any given time, whilst 95% are not yet in market but will be future customers. Our approach centred on improving AUSPAN's "mental availability" amongst potential clients, ensuring AUSPAN is the first name that comes to mind when building needs arise. We combined lead generation tactics for their core agricultural sector with brand-building campaigns targeting industrial and mining audiences, creating a sustainable long-term growth strategy.
Our partnership with AUSPAN encompasses multiple digital services working together to strengthen their market position. We developed a full-funnel digital campaign strategy incorporating Google Ads and Microsoft Ads for lead generation, with campaigns optimised for agricultural sector enquiries. To support their SEO performance, we transitioned from blog-based content to creating dedicated service landing pages, allowing each offering to rank for specific keywords such as farm sheds, machinery sheds, and hay sheds.
In 2024, we undertook a comprehensive website rebuild to provide a modern, high-performing platform that better showcases AUSPAN's capabilities and supports their digital marketing efforts. The new website provides an enhanced foundation for SEO performance, improved user experience, and more effective lead capture. Alongside the website project, we completed a customer journey mapping project to optimise their CRM processes and better understand their customers' decision-making pathways.
Since partnering with Bang Digital in 2023, AUSPAN has established a robust digital presence with comprehensive strategies across multiple channels:
