Case study:

State Swim


State Swim is a leading Swim School, with pools throughout Western Australia, South Australia, Victoria, and Singapore. They have been in the swim school industry for over 45 years, helping thousands of kids and adults learn how to swim.


State Swim is in a competitive market with lots of competing schools that have popped up in the last 10 years. Since engaging Bang Digital, challenges faced and overcome by State Swim have included:

  • Maintaining brand awareness in an increasingly saturated market
  • Maintaining and growing SEO results through website optimisation
  • Entering the Singapore market
  • Ensuring positive ROI for Google Ads


To ensure they maintained growth of online bookings and new customers coming through to each of the State Swim locations.


We worked closely with State Swim to develop their lead gen funnel through a mixture of Search and SEO strategies, as well as ensuring the customer journey from search, to website, to booking is optimised every step of the way.


Campaign results


Increased Organic new visitors by 14% year on year

Organic online bookings increased by 33% year on year

Decrease in Google Ads CPA by 21% year on year

Online bookings from Google Ads increased 32% year on year

What the client says...

"Bang Digital have an incredibly professional and talented team that has helped State Swim grow through optimising our SEO and Google AdWord strategies. We couldn’t be happier with our 13-year partnership. "

Ben Robertson, Chief Operating Officer