Case study:


As one of the largest authorised Caterpillar dealers in the world, WesTrac provides customers with a wide array of machinery as well as a comprehensive whole-of-life management solution designed to make owning and operating equipment as easy, profitable and safe as possible – from selection and finance through to maintenance and resale. WesTrac employs over 3,000 staff nationally.

WesTrac was a client of Bang Digital’s for 8 years, and engaged Bang Digital to provide a number of services including:

  • Overall digital marketing strategy
  • Search engine optimisation
  • Search engine marketing
  • Email marketing
  • Microsite and landing page development

Campaign results


Search activity contributes to 68% of overall site traffic


Increased the lead conversion rate by 38%


Increased lead through the site by 30%


"CAT Parts" ranks 1st in Google, above the CAT website