Google Display Ads Management

Envision the business prospects and opportunities across the world's most expansive display network. Harness compelling image and video creatives to craft a captivating narrative that sparks engagement among individuals who are just beginning to acquaint themselves with your brand. Bolster your Google Display Ads strategy by incorporating a remarketing element, extending your reach and influence over already engaged audiences.

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Paid Display Campaigns

Why use Google Display Ads?

Display Ads are a great way to promote your product through visual ad formats at every stage of the consumer funnel, particularly the initial awareness phase. Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. Here are some key benefits of using them:

  • Vast Reach - Google's Display Network is the largest, reaching millions of websites, apps, and platforms. This extensive reach allows you to connect with a broad and diverse audience.
  • Visual Engagement - Display Ads primarily use visuals, including images, videos, and interactive content. Visuals are more engaging and memorable than text-only ads, making them effective for brand awareness and storytelling.
  • Remarketing - Google Display Ads enable you to reconnect with users who have previously visited your website or engaged with your brand. This remarketing feature helps you re-engage potential customers who may not have completed a desired action, like making a purchase.
  • Precise Targeting - The platform offers advanced targeting options, allowing you to narrow down your audience based on demographics, interests, behaviors, keywords, and more. This precision ensures that your ads reach the right people at the right time.
  • Cost-Effective - Display Ads can be cost-effective, as you can set your budget and bid strategy to align with your advertising goals. You pay when users interact with your ads, ensuring you're getting value for your investment.
  • Brand Awareness - Display Ads are effective for building brand awareness and recognition. You can showcase your brand message, products, or services to a broad audience, even if they're not actively searching for them.
  • Flexible Ad Formats - Google offers a range of ad formats, including responsive ads that adapt to various screen sizes, native ads that seamlessly blend with the content, and interactive formats that engage users.
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What are the different types of Display Ads?

There are several different types of display ads that you can use for online advertising. Some of our favourites include:

  • Responsive display ads - These ads are simple to create and highly customisable, using text, imagery, and logos which Google will optimise to improve performance.
  • Dynamic Remarketing Ads: These ads display products or content that a user has previously viewed on your website, making them highly personalized and relevant.
  • Native ads - Ads that seamlessly blend with the content of the platform on which they appear. They are designed to look like a natural part of the content.
  • Animated Ads: These ads use animation or GIFs to capture attention and convey a message effectively.
  • Gmail Ads: These ads appear in the Promotions or Social tabs of Gmail inboxes. They can include images and text and are interactive, allowing users to save them to their inbox or forward them.
Google Display Ads Management


Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.

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