YouTube Ads Management

YouTube reigns supreme in audience engagement, boasting a staggering 1 billion viewers who collectively dedicate 6 billion hours to YouTube content each month. Bang Digital is your gateway to tapping into this massive audience, enabling you to connect with potential customers while they indulge in their favorite videos. Our ingenious creative solutions are the key to achieving exceptional results.

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Video Marketing Campaigns

Why use Google YouTube Ads?

YouTube is a colossal platform with over 2 billion logged-in monthly users. As individuals interact with YouTube content, advertisers have the opportunity to position themselves in front of these users, at the moment  they’re most engaged. You reach potential customers as they engage contextually with content that matches your brand. Or, you can find your audiences and connect with people, gaining a deeper understanding of your most valuable customers – their interests, their habits, and what they’re planning to purchase.

Advertising on YouTube means showing your brand’s chosen video ad content when your customers are on the YouTube homepage or searching for specific topics. You can also show your video ad before, during, or after a video your customers are watching – like a TV commercial. 

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How we manage YouTube Ads

Bang Digital have been awarded a finalist position in the highly coveted Australia wide Google Premier Partner awards for very good reason. We know what it takes to build and manage a comprehensive video campaign that drives performance in your chosen audience. There are 3 key components to launching a winning campaign:

  • Define your audience - Starting with your audience, we look at opportunities to reach them at the moments that matter. With a wide variety of targeting methods available, such as demographic groups, interests, placements, and your data segments, you can reach specific or niche audiences based on who they are, what they're interested in, and what content they're viewing.
  • Creative strategy - Clever fit-for-purpose creative is critical for successful YouTube campaigns. YouTube has a completely different story arc than traditional TV commercials. With YouTube, you need to drive interest in the first 5 seconds to engage the customer (and dissuade skipping), then build a story narrative quickly within the following 5-10 seconds. Creative can be sequenced using clever technical strategies, using engagement to deliver different progressions, allowing customers to drive their own advertising journey.
  • Technical strategy - Each campaign can be uniquely developed to deliver on a different objective - from brand awareness to performance metrics such as leads. We then match the bidding strategy to the objective of the campaign, and use inbuilt AI and machine learning to allow the campaign to adjust to these objectives. Campaigns can be simple in their structure, or more advanced, with options to deliver a different set of creative depending on the engagement touchpoints in the video ad.
YouTube Ads Management


Got questions? Well we have answers! If you are still a little confused or would like to discuss some options with our team, feel free to get in touch.

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