Social media advertising
Put your social budget behind the right opportunities.
Social advertising can help your business reach new audiences, bring people back to your website and generate leads or sales. We plan and manage campaigns across Meta, TikTok and LinkedIn, matching platforms, audiences and creative to your objectives.
The right mix for what you want to achieve
The best campaign mix depends on what you're trying to achieve, who you need to reach and what will make them act.
Your social advertising might focus on building awareness, driving website traffic, generating leads, supporting ecommerce sales or re-engaging people who already know you. We'll recommend the combination that fits your goals, audience, creative and budget, whether that's one platform or a coordinated mix.
How we run your campaigns
We plan, build and optimise every campaign around the objective we agree with you, and use the results to guide what happens next.
Plan the campaign
We agree what success looks like, then recommend the platforms, audiences and campaign types that suit the objective.
Build and launch
We develop the messaging and creative approach, build the campaigns and check that measurement is in place.
Optimise and report
We adjust audiences, creative, placements and budget as results come in, then explain what the results show and what to do next.
What we manage
We can adapt assets supplied by your team or coordinate a specialist to produce photography and video.
Strategy and platform selection
A campaign strategy built on your objective, with the platforms that suit it.
Audience and targeting
An audience approach that reaches the right people, from new prospects to past visitors.
Campaign setup
Campaigns built and implemented in each platform, ready to launch.
Ad copy and creative
Messaging and creative coordinated for each platform and placement.
Tracking and measurement
Conversion tracking set up where the platforms and your website support it.
Optimisation and reporting
Ongoing adjustments as results come in, with clear reporting and recommendations.
See how we have helped other brands reach their goals.
Mermade Hair · Social media
6%
Ecommerce conversion rate in paid campaigns
Mermade Hair was born when founder Tara Simich identified a gap in the market for a hair tool that creates big, beautiful barrel waves with minimal effort. Our goal was to take Mermade Hair to market, build awareness and increase online sales of the product.
Parkinson’s WA · Social media
300%
increase in sign-ups
To enhance awareness and drive registrations and donations for this event, Parkinson’s WA engaged Bang Digital to assist in promoting the cause effectively.
Budget that follows results
Most people don't buy from the first ad they see, so we plan campaigns that work together across the customer journey, with each stage moving people on to the next.
We share budget across the stages based on your goals and results. A cheap lead from a cold audience isn't always a good lead, so we judge each stage by what it adds to enquiries and sales, not just its cost per click.
Related services
Social advertising platforms
We'll recommend platforms based on their fit with your objectives and audience.
Creative that earns attention
On social, creative usually drives results more than targeting does. We build platform-native ads such as Reels, Stories, short-form video and carousels, test different hooks, formats and messages, and refresh creative before performance starts to fade.
Where we advertise
Meta
Facebook and Instagram ads, including Reels, Stories, carousels, lead forms and Advantage+ shopping campaigns for ecommerce.
TikTok
In-feed video and Spark Ads, which promote organic or creator posts, to reach audiences with short-form, platform-native creative.
LinkedIn
Reach professional audiences by job title, industry and company, with lead gen forms and thought leader ads for B2B.
Social advertising across the customer journey
Prospecting
Reach new audiences who look like your best customers, with creative that earns attention and builds awareness.
Consideration
Re-engage people who watched your videos, interacted with your posts or opened a lead form, and bring them to your website.
Retargeting
Bring back website visitors with the offer, product or proof that answers their next question, to turn interest into leads and sales.
Retention
Keep past customers coming back with new products, offers or reasons to stay connected.
Reporting tied to business outcomes
We report on the measures that matter to your campaign. Depending on the objective and tracking available, these could include reach, engagement, website activity, cost per lead, lead quality, sales or return on ad spend.
We connect your ad platforms to your CRM, such as HubSpot, so campaigns can optimise towards qualified leads and sales, not just form fills. That can include server-side tracking through Meta's Conversions API and sending CRM outcomes back to the platforms as offline conversions.
We can also connect campaign reporting with other marketing or business data through a custom dashboard.
Client reviews
What our clients say.
The team at Bang Digital have been incredibly helpful and professional in setting up and managing our campaigns. They are a delight to work with and are happy to answer any questions to ensure quality advertising campaigns. I would highly recommend using their service!
Good digital partners are hard to find, and once you find a good one, you stick with them; this has been our experience with Bang. The team at Bang have been invaluable in helping us maximise our digital spend to reach our lead generation goals. They’re a great partner in all the right ways - they know when to push and when new tactics may need a little longer to percolate. Highly recommend.
Such a pleasure working with Bang! We got some amazing results :) Highly recommend.
Bang Digital approached us at the end of 2020 to ask how they could help us with some pro bono SEO work for our For Purpose. Over the course of the past year we have had to shift many events online to COVID-proof our fundraising income, and we've been fortunate enough to be able to call on their team to help us. Bang have been instrumental to the success of these online projects - such as Bids for Breastfriends, an online auction which had lots closing daily throughout April. Bang worked out a digital marketing strategy which included daily EDMs, daily Facebook and Audience Network advertisements, SEM backup - and support from the team themselves. Working with Bang mean we had an expert supporting us at each step of the way - social media, EDM, SEO and SEM, website optimization and wonderful project management. We couldn't be more grateful.
FAQs
Questions about social advertising
Which platforms do you advertise on?
We manage campaigns across Meta, TikTok and LinkedIn. We'll recommend the best fit based on your audience and objectives.
Can one campaign support several goals?
Yes. We can recommend a combination of campaigns where it makes sense, such as building awareness while also generating leads or sales.
Does Bang provide ad creative?
We develop campaign messaging and creative, working with your existing assets or coordinating specialist photography and video production where needed.
How do you measure success?
We agree on campaign measures before launch and report on performance against the objective. The measures available depend on the campaign, platforms and tracking setup.
How much should we spend on social advertising?
It depends on your objective, audience size, competition and how much creative you want to test. We'll recommend a starting budget based on your goals and the cost of reaching your audience, then adjust it as results come in.
How long does it take to see results?
Campaigns start delivering once they launch, but the platforms need time and conversion data to optimise. We agree what early results should look like before launch, then keep testing and refining.
Is LinkedIn or Meta better for B2B?
It depends on who you need to reach. LinkedIn lets you target by job title, industry and company, which suits specific professional audiences. Meta can reach business decision-makers, often at a lower cost, and works well for awareness and retargeting. Many B2B campaigns use both.
Can paid advertising work alongside organic social?
Yes. Organic social keeps your presence active and shares content consistently. Advertising extends reach to selected audiences and supports specific campaign goals. See our organic social media service.
Let's create a brighter tomorrow
Let's make your social budget work harder.
Tell us what you're trying to achieve. We'll help you decide which platforms and campaigns make sense.