AI search
AI-powered search optimisation
Be a source AI search can trust.
People now research and compare businesses through Google AI Overviews, AI Mode and other answer-led tools, often before they visit a website. We strengthen the content, technical foundations and reputation that help your business be understood, trusted and cited.
How AI search is changing discovery.
AI-powered tools can pull information from several sources before anyone visits a website. AI search optimisation builds on established SEO. The extra emphasis is on clear explanations, expert-led content, trustworthy source information and how your brand appears across the web.
Nobody can guarantee placement in AI answers, and we won't chase shortcuts to try. There's no single piece of markup or file that unlocks them. We strengthen the fundamentals that make your business a useful, trustworthy and clearly understood source.
Start with the foundations
What we focus on.
The same signals that help people choose a business help AI tools describe it accurately.
Clear answers to real customer questions
Pages that answer what customers need to know, with useful detail.
Strong topical coverage
Service pages, guides, insights and case studies linked together, so your expertise is easy to explore.
Original expertise
Real experience, specialist insight, processes and examples from your own team, which competitors can't copy.
Technical accessibility
Important information sits in crawlable page content, with no technical barriers to discovery.
Consistent business information
Clear, consistent details about who you are, what you do, where you operate and why you're credible.
Brand presence across the web
How credible websites, directories and reviews describe your business. AI tools draw on these sources too.
How we work.
Review how you appear today
We look at your search visibility, your content and how AI tools currently describe your business and your competitors.
Fix the foundations
We resolve technical barriers, tidy site structure and make your business information clear and consistent.
Build expert content
We plan and improve clear, original pages that answer the questions your customers ask.
Measure and adjust
We track search performance and the visits your analytics can attribute to AI tools, then refine the program.
AI search works best as part of your wider search strategy.
AI visibility and organic search share the same foundations, so we plan them together. Our SEO, content, web and data teams work side by side, from the question a customer asks to the enquiry that follows.
Client reviews
What our clients say.
Renae and the team at Bang are fantastic. They understand the pressures of business and the importance of a marketing partner who is not just another service provider. From our experience everyone at Bang Digital has been friendly, efficient and helpful. Their management and regular reporting keeps us on track so we can continue to do what we do best and look after our clients.
We have partnered with Bang Digital for a number of years servicing digital advertising for townhouse developments in Melbourne and Brisbane. They offer great service, consistently meet our targets, and stay within quite a challenging budget. I'd happily recommend them to anyone looking for good value and effective online advertising.
Highly professional digital marketing company, yet they do business in an informal and relaxed way, and in partnership with the customer. I am very pleased with the results we achieve with team Bang, as are the people I have referred to Bang.
Since working with Bang Digital, we have achieved positive growth across a number of key metrics, including our site traffic and enquiries. A key project that Bang were pivotal in supporting us with was the launch of a new website - we benefited from having both their assistance and expertise. In addition, we appreciate how helpful the team were during our transition to GA4. We look forward to what else we will achieve together in 2024.
The team at Bang Digital have been incredibly helpful and professional in setting up and managing our campaigns. They are a delight to work with and are happy to answer any questions to ensure quality advertising campaigns. I would highly recommend using their service!
Good digital partners are hard to find, and once you find a good one, you stick with them; this has been our experience with Bang. The team at Bang have been invaluable in helping us maximise our digital spend to reach our lead generation goals. They’re a great partner in all the right ways - they know when to push and when new tactics may need a little longer to percolate. Highly recommend.
Such a pleasure working with Bang! We got some amazing results :) Highly recommend.
We have worked with the team at Bang for over 12 years and we are looking forward to working with them for many more years!
BANG provide an informed and fresh approach to digital. Their team are prompt at responding to questions and offer the insight and detail we’ve been looking for.
We've seen great results with Bang and they've also assisted with the planning of our digital strategies, providing advice and recommendations outside the scope of our services, which has been hugely beneficial to our overall results and digital marketing campaigns.
Bang Digital approached us at the end of 2020 to ask how they could help us with some pro bono SEO work for our For Purpose. Over the course of the past year we have had to shift many events online to COVID-proof our fundraising income, and we've been fortunate enough to be able to call on their team to help us. Bang have been instrumental to the success of these online projects - such as Bids for Breastfriends, an online auction which had lots closing daily throughout April. Bang worked out a digital marketing strategy which included daily EDMs, daily Facebook and Audience Network advertisements, SEM backup - and support from the team themselves. Working with Bang mean we had an expert supporting us at each step of the way - social media, EDM, SEO and SEM, website optimization and wonderful project management. We couldn't be more grateful.
Working with Bang Digital has been a game-changer for our organisation. Their "always on" strategy has enhanced our digital presence, and we have seen remarkable results to date. The team is incredibly knowledgeable and proactive, always staying ahead of industry trends and ensuring we are well-informed. They are also easy to work with, consistently demonstrating professionalism and dedication to our success. Not only have they delivered outstanding results, but we have also learned a great deal from their expertise and insights. We couldn't be more pleased with our partnership with Bang Digital and look forward to continued success together.
FAQs
Questions about AI search
Is AI search optimisation different from SEO?
It builds on established SEO. The extra emphasis is on clear explanations, expert-led content, trustworthy source information and how your brand appears across the web. There's no guaranteed way into AI-generated answers, and no single piece of markup or file that unlocks them.
Is AI search optimisation the same as GEO or AEO?
Largely, yes. AI search optimisation is also called generative engine optimisation (GEO) or answer engine optimisation (AEO). They all mean helping AI tools like Google AI Overviews, AI Mode and ChatGPT understand, trust and cite your business. It builds on strong SEO foundations, which is why we treat it as part of your wider search strategy.
Can Bang help us appear in AI Overviews or AI search results?
We can improve the foundations behind discoverability, including technical accessibility, content quality, clarity and online authority. Whether you appear in a particular AI-generated answer is up to the platform, and nobody can guarantee it.
Does SEO still matter with AI search?
Yes. Search engines and AI tools still need useful, accessible and credible information, so strong SEO foundations remain important.
Make sure AI search understands your business.
Tell us where you want to be found. We'll show you how your business appears in AI search today and what to improve first.