WA Digital Marketing Report

Launching in 2014, Bang's WA Digital Marketing Report was the only one of its kind. Bang Digital was the first agency in WA to offer industry insights, specific to the West Australian market.

7 annual reports later, there are significant learnings to be made from the change and growth of digital marketing since the report's humble beginnings. Take a look back at where digital marketing was at in years gone by, or get the latest information that will allow you to get ahead of the competition.

2020

In 2020, priorities were identified as:

  1. Social media
  2. EDM
  3. SEO

Using different mediums to deliver content (including video and podcasting) was identified as the top trend for 2020, while the main benefits of digital were:

  • Ability to target specific customers
  • Being able to accurately measure performance
  • Lower cost than traditional marketing

2019

In 2019, priorities were identified as:

  1. Social media
  2. EDM
  3. SEO

Automation was identified as the top trend for 2019, while the main challenges of digital were:

  • Competition
  • Budget
  • Time/resources
  • Creating relevant content
  • Marketing/technology challenges
  • Targeting customers

2018

In 2018, priorities were identified as:

  1. Social media
  2. Advertising on social media
  3. EDM

Content was identified as the top trend for 2018, while the main benefits of digital were:

  • Ability to reach a wide and varied audience
  • Communicate directly with the consumer
  • Agile and quick
  • Accountability and flexibility
  • It's where the people are

2017

In 2017, priorities were identified as:

  1. Social media
  2. SEO/SEM
  3. Analytics

Content was identified as the top trend for 2017, while the main benefits of digital were:

  • Brand awareness and exposure
  • Instant impact
  • Large reach
  • Cost-effective
  • Highly target to specific audiences

2016

In 2016, priorities were identified as:

  1. Social media
  2. EDM
  3. SEM

Facebook marketing was identified as the top trend for 2016, while the main benefits of digital were:

  • Speed of distribution
  • Personalising to targets
  • Ease of identifying if marketing is working
  • Targeting specific audiences
  • Accurately measure performance

2015

In 2015, priorities were identified as:

  1. SEM
  2. Social media
  3. EDM

Content was identified as the top trend for 2015, while the main benefits of digital were:

  • Targeting niches
  • Tangibly measure ROI
  • Flexibility to tailor messages for different markets
  • Data
  • Reducing cost and environmental impact of print advertising

2014

In 2014, priorities were identified as:

  1. SEO
  2. Social media
  3. SEM

Advertising on LinkedIn, Facebook and YouTube were identified as the top trends for 2014, while the main challenges of embracing digital were:

  • Marketing budget allowance
  • Qualified staff to manage online marketing strategies
  • Knowledge of online marketing within the organisation
  • Understanding potential ROI provided
  • Preference for offline marketing activities
  • Corporate support for online marketing strategies