As the COVID-19 situation continues to escalate, both domestically and overseas, we’re all still trying to get a handle on the new norms of social distancing, virtual engagement and remote working. How do we keep pushing our businesses and brands forward, with a view of survival, whilst remaining sensitive to the situation and protecting the welfare of all our families, friends and teams?
And it can be especially difficult when we’re seeing some of our favourite hospitality, tourism, fitness and recreation businesses being crippled by the new regulations that have been put in place.
While on the precipice of a potential lockdown, these amazing industry experts, have taken some time out to share their views on how to tackle an uncertain future, and stay focused on the important personal, business and community issues that matter.
Companies tend to see this as an opportunity to “turn off” digital, as though it’s a tap you can turn off and on as required. Businesses with a longer term view will see the opportunity to restructure their digital campaigns to be more “next step” in the customer journey, rather than an “end goal”.
Building brand resilience and strategy is absolutely vital for companies who want to come out the other side of this. Be brave, lean into the opportunity, and scenario plan as much as you can. You will have a stronger business for it.