I look after paid search, social and SEO across a portfolio of clients, alongside any website and content work that supports it - from the initial strategy through to day-to-day optimisation and monthly reporting. A big part of the role is digging into what the data is actually telling us and acting on it quickly: adjusting keywords, fixing technical issues, rewriting copy, or shifting focus where it's working best. I make sure clients are always in the loop, and I'm constantly looking for ways campaigns and websites can go further.
I've spent the last 6+ years working across website design and digital marketing, including running my own client base as a freelancer - so I've seen firsthand how much of a difference the right strategy makes to a business. I genuinely love the variety: one day I'm deep in Search Console solving a technical issue, the next I'm writing content or planning a campaign. With a background in English Language and Art and Design, I get to use both the analytical and creative sides of my brain most days, and there's nothing better than seeing a client's rankings, traffic or engagement climb because of work we've done together.
Moving across the world from London to Perth in May 2026 and building a whole new life here from scratch. It's been an amazing decision so far - and getting to grow my career within a leading marketing agency has made the move even better!
A Baby Guinness - fun, sociable and spontaneous. It's my go-to for celebrating a win, no matter how big or small.
