Intelligence.
How-to guides and explainers on search, paid media, analytics, automation and the platforms behind them.
Intelligence posts
Intelligence
How to track conversions when customers book, donate or apply on a third-party platform
When customers finish a booking, donation or job application on an external platform, Google Ads, Meta and GA4 usually lose track of them. Here's why, and how to fix it.
Intelligence
Beyond the Buzz: What Marketers Need to Know for 2026
Recap of our Intelligence Series panel, where Renae Lunjevich and Geordie Frost covered AI, search, team structure and plans for 2026.
Intelligence
Google Tag Gateway: Boost Your GA4 and Google Ads Tracking Accuracy in 10 Minutes
Recover up to 11% of lost GA4 and Google Ads tracking data with Google Tag Gateway. Free 10-minute setup for Cloudflare users.
Intelligence
AI Mode Officially Launches in Australia: A New Era of Search
How Google's AI Mode works, what it means for Australian businesses, and how to track it and improve your chances of appearing in its answers.
Intelligence
The latest in AI tools from Google, Meta and TikTok's Parent Company
What 2024's AI launches from Google, Meta and TikTok's parent company mean for advertisers, from automated ad photos to Llama 3.1 and text-to-video.
Intelligence
Google deserts its cookie phase out plans - what now?
Google has dropped its plan to phase out third-party cookies. What its user choice approach means for advertisers and why first-party data still matters.
Intelligence
Should your business be on TikTok?
Who uses TikTok, what advertising on it can do for a business, organic versus paid, TikTok Shop, and our tips for getting better results from TikTok ads.
Intelligence
Google announces official partnerships with internet giants - Reddit and Pinterest.
Google officially announced their strategic partnerships with internet giants - Reddit and Pinterest. What does this mean for digital marketing?
Intelligence
Google Demand Gen Campaigns: Changes, Updates and Key Information for Advertisers
Google Discovery campaigns are moving to Demand Gen. What changes for advertisers, how it differs from Discovery and how to fit Demand Gen into your account.
Intelligence
Google Consent Mode v2 will be mandatory by - do Australian websites need to worry?
Google Consent Mode v2 became mandatory in . Who it affects in Australia, how to check if you need it and how to set it up with a consent platform.
Intelligence
Deck the Digital Halls: Boosting Your Brand This Festive Season
Why the Christmas and New Year period is a good time to build and target audiences for search and social campaigns, and how to make the most of it.
Intelligence
Regaining Access to Your Google Analytics Accounts: A Step-by-Step Guide
Step-by-step guide to getting back into a Google Analytics account when you don't know which email has admin access, including proving ownership to Google.
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