Intelligence.
How-to guides and explainers on search, paid media, analytics, automation and the platforms behind them.
Intelligence posts, page 2
Intelligence
How to use social media channels in a PR crisis
How hummus maker Sabra used social media during its 2016 product recall, and what that shows about using social channels to manage a PR crisis.
Intelligence
LinkedIn newbie? How I tripled my connections in two weeks.
How one of our team tripled their LinkedIn connections in two weeks, with practical tips for building your profile and growing your professional network.
Intelligence
Mid Year SEO Recap - What We Know
A short look at the SEO ranking factors that have held steady through Google's updates, and why long-term tactics beat trying to game the rankings.
Intelligence
Targeting with Facebook Ad Manager
A short guide to the audience targeting options in Facebook Ads Manager, including custom audiences, lookalike audiences and detailed targeting.
Intelligence
The Google Hummingbird Update Has Arrived
What Google's Hummingbird update changed in 2013, and how it lets Google understand the intent and context behind a search instead of single keywords.
Intelligence
Google Marketing Live 2023 - Unveiling Google’s latest innovations
Highlights from Google Marketing Live 2023, grouped under creative, customer connections and confidence, and what the new AI features mean for advertisers.
Intelligence
Why You Should Use BigQuery with Google Analytics 4
When it makes sense to connect BigQuery to Google Analytics 4, when to set it up, what it costs and whether you can do it yourself or need help.
Intelligence
What Is The Difference Between Google Analytics 4 (GA4) & Universal Analytics (UA)
The main differences between Universal Analytics and Google Analytics 4, from the data model and data retention to reporting and privacy features.
Intelligence
Cracking the Code of Machine Learning
The basics of machine learning, how it compares with human learning, how it is used in retail and online advertising, and where its limits are.
Intelligence
Searching For Success - Unleashing the Power of Consumer Insights To Drive Your 2023 Marketing Strategy
Three consumer trends from Google's Year in Search 2022 report and how marketers can use them to plan their campaigns for 2023.
Intelligence
Everything you need to know about Google Performance Max
What Google Performance Max campaigns are, how they serve ads across Search, Display, YouTube, Gmail and Discovery, and the benefits for advertisers.
Intelligence
How to brief a marketing agency
How to write a marketing agency brief that gets better work back: start with strategy, be clear on targeting, positioning and objectives, and keep it short.
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