Intelligence.
How-to guides and explainers on search, paid media, analytics, automation and the platforms behind them.
Intelligence posts, page 5
Intelligence
How does social media data mining affect your business?
How social media data mining and ad targeting work, what the GDPR changed in 2018, and how businesses can use social media data to their advantage.
Intelligence
SEO 101: How to build a healthy link profile
What a healthy link profile looks like and how to build links Google trusts: build steadily, stay organised, be consistent and write quality content.
Intelligence
SEO 101: The impact of social media on your SEO efforts
How social media affects SEO: social profiles rank in search, social channels act as search engines in their own right, and shared content helps earn links.
Intelligence
The rise of video content: How bite-sized videos can boost your social strategy
How short video formats like Instagram and Facebook Stories can lift your social media strategy, and how to make an impression in ten seconds.
Intelligence
How to add value now by focusing on long-term SEO strategies
Why sustainable, long-term SEO beats quick wins as Google focuses on search quality, and what to work on so your site keeps ranking well.
Intelligence
What Are Ad Extensions & When Should They Be Used?
The Google Ads extension types explained, including call, sitelink, callout, structured snippet, location, price and app extensions, and when to use each.
Intelligence
Photography & web design: Hero image best practices
Best practice for website hero images: what they are, why they matter, and how to get the size, format, compression, layout, focal point and typography right.
Intelligence
SEO 101: What is a keyword and how to develop the perfect keyword list
What a keyword is and how to research and build an SEO keyword list that targets the searches most likely to bring the right people to your website.
Intelligence
4 social media marketing trends to watch in 2018
Our 2017 predictions for the social media marketing trends brands should watch in 2018, and how to use them to tell your brand's story.
Intelligence
4 top tips for conversion rate optimisation in 2017
Four tips for conversion rate optimisation: find the problem areas on your site, act on optimisation opportunities, apply good design and keep testing.
Intelligence
What is marketing automation?
What marketing automation is, from triggered email journeys to tracking prospects, and how it helps businesses reach customers at the right time.
Intelligence
Creating Content for Digital Platforms: Where to Start
Where to start with content for digital platforms: set a purpose, plan what you will publish, and follow the do's and don'ts of content marketing.
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