Intelligence.
How-to guides and explainers on search, paid media, analytics, automation and the platforms behind them.
Intelligence posts, page 3
Intelligence
What's the deal with Google Analytics 4 (GA4)? - update
What the move to Google Analytics 4 meant in 2022, how GA4 works without cookies, and a three-phase plan to set it up before Universal Analytics ended.
Intelligence
Call tracking - maximise and capture your offline leads
How call tracking software captures phone leads from your marketing, so you can see which campaigns make the phone ring and follow up missed calls.
Intelligence
Marketing trends to embrace in 2022
Marketing trends to plan for in 2022, including voice search optimisation, conversational marketing and social commerce, after the shifts of 2021.
Intelligence
How AI is taking over the world
Where artificial intelligence already shows up in daily life, from social media to marketing tools, and how it is making marketing work more efficient.
Intelligence
Why SEO is Such a Crucial Component To Your Marketing Mix
Why SEO deserves a place in your marketing mix: most research starts with a search, and SEO builds visibility, traffic and trust at a low ongoing cost.
Intelligence
Choosing the right video strategy to drive success
Why a TV ad won't work online as it is, the main online video formats, and Google's ABCD framework for making video ads that hold attention.
Intelligence
Boost your ecommerce with email automation.
How email automation can lift ecommerce sales, with three series to set up first: a welcome series, abandoned cart emails and customer winback emails.
Intelligence
iOS 15 impacts on email marketing - everything you need to Know
What Apple's iOS 15 Mail Privacy Protection, Private Relay and Hide My Email mean for email marketers, and five steps you can take in response.
Intelligence
How much should web design cost?
What goes into a website build, what to expect from a new site, the different tiers of website and roughly what each one costs to build.
Intelligence
How to choose a digital marketing agency?
Five things to weigh up when choosing a digital marketing agency: relevant experience, understanding of your business, values, cost and communication.
Intelligence
What is Google's algorithm for SEO 2020?
What Google's search algorithm is, how it decides which pages rank, and the factors that mattered in 2020, such as site speed, voice search and structured data.
Intelligence
What is it? A Look at SEO, Google Ads and social advertising in 2020
A beginner's guide to SEO, Google Ads and Facebook and Instagram advertising: what each one is, how it works and when to use it.
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