Intelligence.
How-to guides and explainers on search, paid media, analytics, automation and the platforms behind them.
Intelligence posts, page 4
Intelligence
Get more reviews in Google My Business with a GMB shortlink
How to create a Google My Business short name and review link, step by step on iPhone, Android and desktop, so customers can leave reviews more easily.
Intelligence
Smart Bidding 101
What Google Ads Smart Bidding is, how Target CPA and Maximise conversions bidding work, and tips from an in-house training session with Google.
Intelligence
How to design a successful digital channel plan
How to match digital channels to each stage of the conversion funnel, from building awareness with new audiences to turning prospects into customers.
Intelligence
Machine Learning 101: How to make ML work for you
What machine learning is, the problems it solves for marketers, and how to put it to work in your digital advertising campaigns.
Intelligence
How AI is reshaping digital marketing
How artificial intelligence is changing digital marketing, from collecting and analysing data to taking routine work off marketers, and what it can do for you.
Intelligence
Our social media guide to growing your brand organically
Five ways to grow your brand on social media without paid ads: connect with your audience, work with influencers, share your story, use video, offer incentives.
Intelligence
Highlights from the 2018 Google Partner Summit in Sydney
Our takeaways from the 2018 Google Partner Summit in Sydney, including new Google Ads optimisation tools and the tech trends Google leaders shared.
Intelligence
The lifespan of a lead: Why responding to leads faster will boost your sales
Why responding to leads quickly wins more sales, with three steps to speed up: align sales and marketing, define a qualified lead and commit to faster replies.
Intelligence
Customer centricity and the impact of the customer experience
What customer centricity means in practice, the cost of a poor customer experience, and steps from customer-focused KPIs to journey mapping and testing.
Intelligence
The top 8 benefits of conversion rate optimisation
Eight benefits of conversion rate optimisation, from higher profits and better use of marketing spend to understanding customers and making faster decisions.
Intelligence
What is conversion rate optimisation and how do you do it?
What conversion rate optimisation is and how to build a CRO program: set clear objectives, gather ideas, test, measure, report and keep improving.
Intelligence
SEO 101: An introduction to mobile SEO
A beginner's guide to mobile SEO, written as Google moved to mobile-first indexing, covering the basics you need to get your mobile site ready.
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