Intelligence.
How-to guides and explainers on search, paid media, analytics, automation and the platforms behind them.
Intelligence posts, page 7
Intelligence
Google Analytics: The New Interface
A 2013 guide to the redesigned Google Analytics interface: what changed, where to find your reports and how Google wants you to analyse your data.
Intelligence
Why Video Content In 2014 Is Essential
Why video content became a must for businesses in 2014 and the main benefits it brings, starting with getting your message across to busy audiences.
Intelligence
Paid Directories: Are They Worth The Money?
Are paid directory listings worth it for SEO? Why most paid links are risky, the exceptions that can help your rankings, and how to tell the difference.
Intelligence
The Importance Of Brand Consistency Across Social Media
Why a consistent brand across Facebook, Twitter, LinkedIn and Instagram matters, and how to keep your design and voice the same on every channel.
Intelligence
Google Adwords: Image Extensions Explained
Google AdWords image extensions explained: how the 2013 beta let advertisers add images to text ads, the benefits, and how to apply to join the beta.
Intelligence
Growing your business reach with Facebook Offers
How Facebook Offers work, why they spread through friends' News Feeds, and how businesses can use them to reach more people and win repeat customers.
Intelligence
Building Link Profiles For The Future Is Key To Successful SEO
Why short-term link building can lead to Google penalties, and how to build a natural, relevant link profile that protects your site's rankings.
Intelligence
Facebook Competitions WIN Fans Over!
Why running a competition on Facebook can build your brand and sales, and why you need to follow Facebook's promotion guidelines when you run one.
Intelligence
Google Ad Extensions: Explained
An early guide to Google AdWords ad extensions: what they are, how they have changed over time, and how to choose the ones that suit your business.
Intelligence
Understanding Key Metrics In Google Analytics
The key Google Analytics metrics explained for small and medium businesses, so you can read your monthly reports and track your website's results.
Intelligence
Pinterest for Businesses
What Pinterest offered businesses in 2012, how brands can use the visual social network, and ideas for running promotions and competitions on it.
Intelligence
QR Codes and How They Can Be Used
What QR codes are, how they work like two-dimensional barcodes, and ideas for linking them to your website, Facebook page, email address or offers.
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