Intelligence.
How-to guides and explainers on search, paid media, analytics, automation and the platforms behind them.
Intelligence posts, page 6
Intelligence
AdWords Expanded Text Ads
What Google AdWords' 2016 switch to expanded text ads meant for advertisers, the likely impact on results and how to make the most of the longer format.
Intelligence
Why you should add A/B testing to your social media strategy
Why and how to A/B test your social media ads, and what you need in place, such as enough budget and time, before you can trust the results.
Intelligence
How to choose your SEO keywords
How to choose SEO keywords: pick relevant, specific terms tied to what you sell, keep the list tight and check search volumes before you commit.
Intelligence
Conversion rate optimisation: Get the most from your digital campaigns
What conversion rate optimisation is, why you should do it and how to put a CRO strategy in place to get more conversions from your digital campaigns.
Intelligence
The benefits of multi-channel marketing strategies and how to harness their power
The benefits of running digital campaigns across several channels, the options available and the challenges to plan for when you branch out.
Intelligence
Speed up your mobile friendly website
Why site speed matters for mobile users, and three ways to speed up a mobile-friendly website: optimise images, use caching and move to HTTP/2.
Intelligence
Finding the right day and time to send an email campaign
What the research says about the best day and time to send email campaigns, and why knowing your own audience matters more than any general rule.
Intelligence
Facebook’s introduction of multi-product adverts
Facebook's multi-product ads let advertisers show up to five products in one ad. How the format works and why it can lower the cost of each conversion.
Intelligence
Is your website mobile ready?
In Google made mobile usability a ranking signal in mobile search. What changed and how to check that your own website is ready for it.
Intelligence
Google algorithm update dubbed the pigeon update
What Google's 2014 Pigeon algorithm update changed for local search results, and why it favours businesses that use white hat SEO tactics.
Intelligence
Call tracking with Google Adwords forwarding numbers
How Google AdWords forwarding numbers let advertisers track calls from their ads, and why that matters when so many customers phone after a search.
Intelligence
The Importance Of Google AdWords Data Segmentation
Why you should segment your Google AdWords data, with examples of what click-through rate, average position and cost per click show when broken down.
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